Most of the fitness industry still sells the same thing: chase the scales, live under fluorescent lights, repeat. Our coaching is the opposite. We see the gym as an enabler, not the main event. Strength work is there to support your life, so you move better, feel stronger and show up with more confidence in everything you do.
As an online endurance coach offering bespoke personal training, we build your plan around the outdoors and the things you actually enjoy. We weave in running, walking and other activities you love, then support them with smart, efficient strength training. You get clear structure, real progress and a programme that fits your life, not the other way round.
The focus is on what your body can do, not just how it looks: running further, riding stronger, hiking longer, keeping up with family and feeling genuinely capable. When training is enjoyable, purposeful and consistent, body transformation stops being the goal and becomes the side-effect. You lift weights to live better, not to live in the gym.
Core PT Programming
A clear, well-designed programme for people who want structure and steady progress without noise or gimmicks. This tier focuses on building strength and fitness you can maintain, with thoughtful, monthly planning and simple systems you can follow week after week.
You get:
- Initial consultation: Goal-setting call or in-person meeting so we understand what you want and can plan a realistic route to get you there.
- Personalised programme: Tailored strength and conditioning plan, updated regularly based on your progress and feedback.
- Integrated planning: Strength work that supports your other training (running, cycling, gym classes) rather than fighting against it.
- Technique support: Clear written cues for key lifts, with optional video form checks so you can train with confidence.
- Simple tracking: Training app or shared log with clear targets and notes so you can see your progress at a glance.
- Weekly check-in: Short written check-in to review the week, adjust sessions and keep you focused on the next steps.
- Monthly Call
- Weekly adjustments: Programme tweaks to handle busy weeks, travel, fatigue and niggles before they become bigger problems.
- Message support: Contact via messaging within agreed hours so you’re not left guessing between check-ins.
£120/month
Interested to find out more? Book a 30 minute discovery call:
Premium PT Programming
Our Premium PT Programme is for driven people who are done guessing in the gym. You get a coach in your corner, a plan built around your body and your life, and the kind of structure, accountability and smart adjustments that deliver consistent, measurable progress.
You get:
- Deep-dive consultation: Extended goal-setting call or in-person meeting so we fully understand what you want and can best plan how to get you there.
- Thorough background review: Training history, lifestyle, sleep, stress and injuries all factored in so your plan is truly individual.
- Truly personalised programme: Tailored strength and conditioning, updated weekly based on your feedback, performance and schedule.
- Integrated planning: Strength work that complements your other training (running, cycling, gym classes), rather than competing with it.
- Technique dialled in: Clear written cues plus video form checks on key lifts so you know you’re doing things safely and effectively.
- Smart tracking: Training app or shared log with clear targets, notes and simple progress markers you can actually understand.
- Weekly 1:1 check-in: Short call or video review to debrief the week, troubleshoot problems and set sharp priorities for the next one.
- Responsive adjustments: Ongoing tweaks to handle busy weeks, travel, fatigue and niggles before they turn into layoffs.
- Real-world nutrition & recovery support: Practical guidance that supports your goals without taking over your life.
- Unlimited access: Instant messaging support so you’re never left stuck or second-guessing.
£170/month
Interested to find out more? Book a 30 minute discovery call:
Military Course Preparation
Structured, progressive training designed to get soldiers through the most demanding selection courses. From loaded carries, to marches over the Brecon Beacons, we prepare you to win. Whether it’s BARS, promotion courses or Selection, our training sessions ensure you arrive prepared to perform.
For military personnel training towards a specific sport, we build performance programmes that sit naturally alongside your military routine. Designed by coaches who understand your life, your job role, deployments and last-minute changes to the plan, our training fits around your weekly routine, not the other way round. We blend strength and conditioning, speed, endurance and injury-prevention work allowing you pursue sporting excellence without compromising your soldiering.
Coming Soon
Interested to find out more? Book a 30 minute discovery call:
Experience the freedom of online personal training, where structured, personalised programmes and ongoing support come to you without the need for gym visits. After a thorough initial consultation, I create a tailored training plan delivered through an app or shared log. This approach ensures you stay motivated and focused on achieving your fitness goals, no matter where you are.
Absolutely! For the majority of individuals with access to basic equipment, online PT can be even more effective. You receive a customised plan, accountability, and constructive feedback, all while enjoying the flexibility to train when and where it suits you best. While in-person coaching offers immediate guidance, online coaching excels in providing structure, consistency, and long-term results.
Your equipment needs will be tailored to your specific goals. Most programmes can accommodate a well-equipped gym or even a small home setup with essentials like dumbbells, bands, and a bench. During our consultation, we’ll assess your available equipment and adjust your plan accordingly, making it easier for you to maintain consistency.
Every programme is meticulously crafted based on your personal goals, training history, lifestyle, and any existing injuries or limitations. I avoid generic templates, ensuring that your plan is uniquely designed for you. Regular updates based on your feedback and progress keep your training relevant and effective throughout your journey.
Communication frequency depends on the package you select, but typically, you’ll have a weekly check-in (message or call) along with ongoing support via messaging during agreed hours. You can also submit videos for technique feedback, allowing me to refine your plan based on your responses. This regular contact is invaluable for keeping you motivated and on track.
We don’t do quick fixes but many clients begin to notice improvements in just a few weeks. This includes enhanced movement, increased confidence, and better energy levels. More significant changes in strength or body composition usually manifest over a couple of months. Together, we’ll set realistic goals and focus on sustainable, lasting progress rather than quick fixes.
Online PT is ideal for individuals who feel reasonably at ease in a gym or with basic exercises, seeking structure, accountability, and a clear roadmap. We need a willingness to train consistently and communicate openly about your progress is essential for success.
Your health is a priority. We’ll thoroughly discuss any injuries or medical concerns during our consultation. I can adapt your programme to work around any issues, focusing on building strength and resilience. In certain cases, I may recommend securing medical clearance before starting or including specific movements in your plan.
We focus on offering practical nutrition guidance tailored to your unique goals, whether they’re for performance, body composition, or general health. Although we don’t offer rigid meal plans our Premium package involves calorie or macronutrient targets, habit-based strategies, and constructive feedback on your current nutrition, allowing for a more flexible approach.
Together, we’ll design a training plan that fits your lifestyle. Most clients typically train 3-5 times a week for around 45–75 minutes per session. It’s important to set a realistic commitment that you can consistently maintain, so we’ll agree on what’s manageable for you.
A set training plan is a one-time, pre-written programme you follow independently. In contrast, online coaching is an ongoing partnership—your plan is uniquely crafted for you, updated regularly, and supported with consistent check-ins, feedback, and accountability. If you desire interaction and long-term progress, coaching is the ideal choice. If structure is all you need, a set plan may suffice.
Not at all! We are confident you’ll achieve your desired results and enjoy the process, which is why there are no long contracts or commitments necessary. While we encourage a mental commitment of at least a few months for meaningful change, you can stop or pause coaching anytime if it no longer aligns with your needs.
The preparation I received for my Ironman 70.3 was a game-changer for me. It was structured enough to keep me accountable, but still flexible around work, social life, and days when I’m just a bit tired. I saw a big difference in my endurance and confidence, especially with the longer bike–run sessions that used to feel really intimidating. What I’ve loved most is that it never felt like a random plan pulled off the internet. Each week had a clear purpose, and I always understood why I was doing a session, not just ticking a box. I felt properly prepared for race day, physically and mentally. I enjoyed the event itself and the process that got me there. Now I am looking ahead to a marathon next year.Iona - Triathlete
I’ve worked with Ian for the last few months while juggling a demanding work schedule, and the results have been outstanding. He creates the perfect blend of structure, progression, and flexibility to help me improve my fitness despite limited time. His expertise, especially his understanding of the realities of a high-readiness military environment, truly sets him apart.Wade - Cyclist, Soldier
Training with Ian for the Ealing Half Marathon has been genuinely enjoyable. Every session felt purposeful, well-planned, and tailored to what I needed that week. His guidance helped me build confidence, stay consistent, and actually look forward to the work. I arrived on race day prepared, relaxed, and grateful for a coach who made the process as rewarding as the event itself.Niki - Runner
I’ve been working with Ian for just three months, and the progress I’ve seen in my cycling performance has been incredible. My FTP and anaerobic fitness have improved significantly, and I’m already noticing the gains in my overall performance. Ian has a fantastic way of breaking down the numbers, helping me understand metrics like TSS, and showing me that it’s not about pushing myself into the ground but training smarter, not harder. His approach has completely changed the way I view my training. With the goal of becoming a contender in my age group for the Grand Fondo events in Miami and Germany, Ian’s coaching has given me the confidence and tools to believe this is achievable. I’m truly starting to see the results, and I couldn’t recommend Ian’s coaching enough! Thank you, Ian, for your expertise and guidance! Bill - Cyclist














